The Newark Rhythms wordmark is customized following the curvature and spacing provided by the mirroring lower case “n” & “r.” It creates a gestalt through the repetition of the letter’s formal qualities establishing rhythm through typographic flow.
The icon’s single line creates wave gestures granting flexibility to the entire brand. Supporting visual elements derived from the icon’s permutations keeps the identity continuously evolving.
A historic photographic collection of the Rutgers University-Newark campus’ life and architecture, appear on stationery & promotional materials.
Along with her role as Assistant Professor of Graphic Design at Rutgers University-Newark, Chantal is a founding member of IntraCollaborative, a team of designers and educators sharing a deep-seated interest in design and its relevance to the social sector.
Chantal integrates publicly engaged practice and design education through her work at Express Newark, as Co-Director of Visual Means and Design Consortium, two academic programs that model a design-studio working experience in which faculty, students, researchers and community partners engage in a collaborative design process to create impact in the city of Newark.
Through my academic research at Rutgers University-Newark, I’ve experienced a clear intersection and productive exchange between my career focus, my role in the classroom and my responsibility to the community — through collaboration, co-building, social engagement and service learning — so I continued to investigate ways in which social contexts can be applied to the fundamentals of graphic design: image, word, message-making and the technological conditions of the medium.
One of the most important aspects of my professional development has been the collaborative process. The strategy, decision making and design process behind highly charged social issues, are more purposely founded and more democratic when it is informed by a collaborative and/or participatory process with partners, clients, audiences.
Newark Rhythms (NR) is a three-year research, commemoration and public history project about the Rutgers University-Newark campus, timed for the 50th anniversary of its construction and official dedication in 1968. Combining archival research, exhibitions, sonic-spatial & visual arts performances, as well as community outreach, it aims to recover, document, and make present the history of the campus’s modernist architectural design as part of the urban renewal in 1960s Newark, and how these developments related to concurrent social issues and artistic movements.
Taking its inspiration from urban geographer Henri Lefebvre’s Rhythmanalysis, it explores how a space becomes a “place” imbued with social meaning. By examining the rhythms that influenced the campus’s modernist design and construction from 1961-1971 — Great Society idealism and artistic practice, migration and social mobility, displacement and segregation — Newark Rhythms surveys the history of the university and its surrounding Newark neighborhoods in post-war America.
Over the course of 2019 and early 2020, Newark Rhythms opened a dialogue between sound and space, between avant garde music and architectural modernism, by hosting a series of sonic-spatial and participatory performances around the Rutgers-Newark Plaza and in the building interiors.
This project was designed as part of a collaboration with Dr. Eva Giloi, Author & Associate Professor of History at RU-N; Ian Cofre, Curator & Editor for NR; & Shine Portrait Studio at Express Newark.